Fishing Victoria Forum

What a find.. I was cleaning off an old book shelf and found this on top covered in dust, i remember buying this year's ago when i heard they had stopped getting made.
Does anyone know the story behind Cadburys and the Tassie devil lure? I've heard they had a falling out but not sure of the whole situation.
Cheers

Not sure why they stopped making them but I have 4 of the original versions ( Single Depth not Dual Depth ), still in/on original unopened blister packs. ??? There Value ???